- There are no more items in your cart
- Shipping
- Total 0.00 CHF
- New arrivals
- Coming Soon
- Cartes
- Christmas
- Geek's Bargain
- Action Man
- Egg Monster
- Aquaballs
- Babies
- Bakugan
- Barbie
- Comics
- Biker Mice from Mars
- Care Bear
- Bouli
- Bobblehead
- Botbots
- Bucky O'Hare
- Cards
- Phone card
- Saint Seiya
- Cinéma
- Cosmix
- Thundercats
- Nerfuls
- Garbage Pail Kids
- DC
- Cartoon
- Designer Toys
- Dino Riders
- Disney
- Miscellaneous
- Battle Beasts
- Dragon Ball
- Dunny
- E.T.
- Charms
- Full Metal Alchemist
- Funko Occasion
- Gi Joe
- Ghostbusters
- Fantasy Eraser
- Harry Potter (O)
- Hello Kitty
- Heroclix
- Hot Wheels
- Games
- Jojo's
- Kiki
- Lego (Occasion)
- Little People
- Looney Tunes
- The Masters of the Univers
- Majorette
- Manga
- Marvel
- M.A.S.K
- McDonald's
- Micro Machines
- Mighty Max
- Mini Brands
- Momiji
- Mr. Men and Little Miss
- Monster in my pocket
- Muppets
- Nintendo
- Plush
- My little Pony
- PEZ
- Flinstones
- Finger Gripper
- Pin
- Playmobil
- Pogs
- Pokemon
- Polly Pocket
- Keyrings
- Power Rangers
- Qee
- Smurfs
- Sega
- Simpsons
- Snoopy
- Snorkies
- Super Mario
- Starcom
- Star Wars
- Street Sharks
- Television
- Termitors
- Money Bank
- Thunderbirds
- Tokidoki
- TMNT
- Transformers
- Trolls
- Cars
- Voltron
- VR Troopers
- Waikiki
- WWF Wrestling
- Yu-gi-oh
- Trash Bag Bunch
- Tintin
- Garfield
- Gormiti
- Boglins
- Lapins Crétins
- Petit Ours Brun
- Funko
- 5 star
- 8-bits
- Ad Icons
- Albums
- Animation
- Around The World
- Artists
- Art Series
- Asia
- Basketball
- Bitty Pop
- Blockbuster Rewind
- Boites abimées
- Boxing
- Broadway
- Candy
- Chase
- Saint Seiya
- Chrome
- College
- Comics
- Comic Cover
- Convention Exclusive
- Garbage Pail Kids
- DC
- DC Primal Age
- Die-Cast
- Disney
- Dorbz
- Dragon Ball
- Drag Queens
- Exclusive
- Fabrikation
- Movie
- Flocked
- Football
- Frontline Heroes
- Funkoverse
- Game Of Thrones
- Glitter
- Gold
- GPK
- Harry Potter
- Hello Kitty
- Hikari
- Hockey
- Holidays
- Horror
- Icons
- Games
- Book
- Manga
- Marvel
- Mini
- My hero academia
- My Little Pony
- Mystery Mini
- Monsters
- Movie Moment
- MyMmoji
- Myths
- Naruto
- NYCC 2021
- NYCC 2022
- NYCC 2023
- One piece
- Oversized
- Overwatch
- Pets
- Pez
- Pins
- Pint Size Heroes
- GITD
- Pop Pocket
- Popsies
- Plushies
- Pop Protector
- Pop Ride
- Pops with Purpose
- Racing
- Retro Toys
- Rick And Morty
- Rock Candy
- Rocks
- Royals
- Without box
- SDCC 2020
- SDCC 2022
- SDCC 2023
- Lord of the Rings
- Sesame street
- Soda Figure
- Spastik Plastik
- Sports Legend
- Star Wars
- Stranger Things
- Television
- Tennis
- Tokidoki
- Town
- Trains
- Twilight
- UFC
- Vaulted
- Vynl.
- Wacky Wobblers
- Winter Convention 2022
- Wonder Con 2023
- WWE
- Zodiac
- Tees
- Figures
- Bookshop
- Album Panini
- Artima
- Artbook
- Astro le Petit Robot
- Barbie (L)
- Gatchaman
- BD (L)
- Bibliothèque Rose
- Bibliothèque verte
- Bioman
- Candy
- Capitaine Flam
- Casimir
- Chair de poule
- Saint Seiya
- Cinéma (L)
- Collection Primevère
- Comics
- Garbage Pail Kids
- David le Gnome
- DC Comics
- Animation (L)
- Disney (L)
- Divers (L)
- Educative
- Emilie
- Spanish
- Fraggle Rock
- Goldorak
- Histoire de l'humanité en BD
- Il était une fois l'Espace
- Il était une fois l'Homme
- Il était une fois la Vie
- Inspecteur Gadget
- J'ai Lu BD
- RPG
- Games (L)
- Journal Junior
- Journal de Mickey
- Journal de Tintin
- Journal d'un dégonflé
- Gamebook
- LUG
- Lucky Luke
- Magazines
- Les Maître de L'Univers (MOTU)
- Le manège enchanté
- Marvel (L)
- Manga (L)
- Maya l'abeille
- Météor
- Mickey Club Juniors
- Mickey Parade
- Mickey Poche
- Nintendo Magazine
- Nova
- Petit Livre d'or
- Picsou Magazine
- Pif Gadget
- Player Station
- Pokémon
- Power Rangers
- Romantique
- Série Télé
- Smurfs (L)
- Special Strange
- Spidey
- Star Wars (L)
- Télé Parade
- Tom Sawyer
- USA Magazine
- Wickie
- Galaxie
- Serre
- Dark Horse Comics
- Martine
- Goodies
- Manga
- Jewelry
- Caps-Hats
- Water Bottle
- Calendar
- Stickers and cards
- Saint Seiya
- Movies
- Gift Box
- Cushion
- Cthulhu
- Cuisine
- DC
- Décoration
- Ben 10
- Coasters
- Disney
- Divers
- Dragon Ball
- Fan
- Figpin
- Friends
- Fortnite
- Games of Thrones
- Ice Tray
- Gremlins
- Grendizer
- Harry Potter
- Hello Kitty
- Hot Wheels
- Horror
- RPG
- Board games
- Jeux Vidéo
- Jurassic Park
- Marvel
- Lights
- Unicorns
- Model Kit
- Watch
- One Piece
- school
- Umbrellas
- Plush
- Pin's
- Coin
- Poker
- Pokemon (G)
- Keychain
- Wallet & Purse
- Posters et Tableaux
- Puzzle
- Replica
- Back to the future
- Sailor Moon (G)
- Cinéma
- Star Wars
- Stickers
- Mugs
- Teapot
- Money bank
- Shirt
- Glasses
- Clothing-bags
- Linges
In 1981, Mattel launched the toy range in the United States, then decided to create an animated series to promote it. In 1983, Filmation created the cartoon, which quickly became a worldwide success. The series was followed by spin-offs, remakes and a multitude of derivative products worldwide.
Following the success of Conan the Barbarian comics in the 1970s and Star Wars action figures in the early 1980s, Mattel sought to launch a new range of heroic fantasy toys. As the rights to Conan were expensive, and the universe too violent and adult, Mattel, after an unsuccessful test production, decided to launch a new “barbarian”: He-Man (Musclor), keeping the original molds but subtly changing the design. It also turned out that the children surveyed preferred a blond hero. Mattel had the idea of creating a very broad range, centered not only on its hero, but also on an ever-increasing number of allies, enemies and accessories. Added to this, each blister pack comes with a comic book recounting one of the characters' adventures. With careful packaging (most of the illustrations on the boxes and blisters are superb) and regular advertising, the range was well received from the outset.