LEGO: An Iconic Brand Dedicated to Creativity

From Humble Beginnings to a Toy Empire

LEGO’s story began in 1932 in Denmark with Ole Kirk Christiansen, a carpenter who initially made wooden toys. In 1949, he introduced the first plastic bricks, which quickly evolved into the interlocking system we know today. The name LEGO comes from the Danish phrase leg godt, meaning “play well,” a philosophy that perfectly embodies the brand’s spirit.

A Unique and Timeless Concept

LEGO’s success is built on a simple yet powerful idea: universal compatibility. No matter the year or collection, all LEGO pieces are designed to fit together, encouraging creativity and endless experimentation. This concept has spawned an infinite array of constructions, from houses to spaceships, vehicles to futuristic cities.

Expanding into Every Universe

Over the decades, LEGO has diversified its offerings by collaborating with some of the biggest pop culture franchises. From Star Wars and Harry Potter to Marvel, DC Comics, Jurassic Park, and more, LEGO sets allow fans to recreate their favorite cinematic moments. Additionally, LEGO has developed its own original universes, such as LEGO Ninjago, LEGO City, and LEGO Technic, catering to all kinds of enthusiasts.

A Brand Across All Media

Beyond physical toys, LEGO has conquered the entertainment world with movies, animated series, and video games. The LEGO Movie and its sequels have demonstrated that the brand can thrive on the big screen, while games like LEGO Star Wars and LEGO Batman offer fun and engaging video game experiences.

An Intergenerational Phenomenon

LEGO isn’t just for kids: the brand has developed sets for adults, including LEGO Architecture, LEGO Ideas, and the LEGO UCS (Ultimate Collector Series), appealing to collectors and design enthusiasts. Thanks to this diversity, LEGO continues to bring generations together through a shared passion for building and creativity.